
HI,
I'm jess
Product Design Director
15+ years driving impactful design strategies and building award-winning products across tech and gaming at
Unity, Rovio, Next Games, and Stash.
STASH: Architecting the DTC Revolution in Gaming
Building DTC ecosystems that bypass platform fees. I direct the product design and strategy for games like Warhammer 40,000: Tacticus, F1 Clash and Predecessor delivering high-performance Webstores and Loyalty Programs that maximize LTV and retention.
Warhammer 40,000: Tacticus
Product performance in numbers
75%
Repeat Purchase Rate Across The Webstore
29%
DTC Share
0.1%
Refund Rate
UNITY: Muse ecosystem R&D
Advancing new ideas at Unity Labs. Building the products of tomorrow and accelerating creative workflows to empower all creators. I lead product design for MuseLab, Unity’s dedicated GenAI Innovation Hub, and Muse web apps including Muse Animate and Digital Humans.
Hatch Kids: Fun learning
Transforming children’s learning experiences with Cloud Gaming. I lead the Product Design and Creative Vision of an innovative app that delivers top educational games in a heartbeat
ROVIO: ANGry birds classic
Lead Art & UX of Angry Birds Classic for 3 years, concepting Art, Design and UX for core game updates. I specialized in bridging creative vision with performance optimization to drive player engagement and lift key business KPIs.
Next games: The walking dead
Elevating immersive player experiences and LiveOps in The Walking Dead: No Man's Land and The Walking Dead: Our World. I lead the Art and UX improving player retention and LTV
don't hesitate to Reach Out
I'm always happy to have a chat!

LinkedIn
www.linkedin.com/in/jessicasundell/

POcket Gamer article
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