Directing the Product Design for Omeda Studio’s DTC ecosystem to reclaim revenue from platform fees. I lead the design of the Predecessor Webstore, ensuring the web experience mirrors in-game fidelity to optimize for high conversion and long-term player retention.

Leading the product design and strategy for the F1 Clash Webstore, delivering a high-performance storefront with dynamic, personalized offers. This initiative bypasses the App Store fees, maximizes LTV and player retention while significantly streamlining catalog management and operational workflows for Hutch.

Directing the product design and strategy for Warhammer 40,000: Tacticus. Delivering a high-performance DTC Webstore and Loyalty Program, bypassing App Store fees to maximize LTV and long-term player engagement: 29% DTC share, 75% repeat purchase rate across the webstore and refund rate below 0.1%

Leading the product design of the Muse Animate, a text-to-animation web app that leverages GenAI to turn ideas into motion instantly, empowering a new generation of creators to animate characters at the speed of thought.

Directing a Two-Sided Ecosystem: Creator & Developer Hubs.
I led the product design for the Unity MuseLab, a dual-facing ecosystem designed to bridge the gap between experimental AI research and scalable developer integration.

Directing the product design of Digital Human Lite, transforming professional-grade Digital Human character creator into a streamlined, web-based experience. By abstracting complex technical workflows, I empowered non-technical creators to generate high-fidelity 3D characters, reducing production timelines from days to minutes.

Leading the Product Design of Hatch Kids, an innovative Cloud Gaming ecosystem for kids. Architecting frictionless learning experiences that leverage instant-play technology to deliver premium educational content.

Leading Angry Birds Classic Art & UX while driving optimization to enhance player engagement and improve KPIs. I lead the art and UX team and delivered major updates such as "Red's Mighty Feathers" and the highly successful "Short Fuse, which dramatically raised the MAU, improved retention, and quadrupled ingame purchases through new IAPs.

Leading the Art & UX of The Walking Dead: No Man’s Land and the Art and UX LiveOps of The Walking Dead: Our World. I directed the visual and interaction design to drive long term player retention and maximize LTV.